We believe
formula is food.
®We use a simple recipe with real ingredients to nourish your baby
from day one. Bobbie is the original European-inspired American
formula to meet both European and US Organic standards.
- No Corn Syrup
- No filler
- No palm oil
- No maltodextrin
- No gluten
- No persistent pesticides
- No antibiotics
Try Bobbie
for $12.50/can
Limited Time Only
Buy one 12.7 oz Bittie can,
get one free + free shipping.
There's more than one way to try Bobbie.
Choose from two complete nutrition recipes, modeled after breast milk.
Organic Gentle ® Infant Formula
- Made with smaller proteins to help ease fuss, gas, and tears.
Formulas so clean, we win awards for them.
Subscribe and Save Today
Take a load off your mental load.
Free Shipping
Deliveries on auto-pilot with free shipping on all orders.
Save $140+ per year
FLEXIBLE + CONVENIENT
Flex up or down, depending on what you need—all via text.
discount perks
Save up to 25% on top baby & wellness brands like Coterie, Perelel, and more.
Simplicity is our secret ingredient.
Just what your baby needs—and nothing they don't.
Grass-Fed Milk
The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.
Iron
With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.
Organic Whey protein
Our recipes are made with whey protein similar to the ratio in mature breast milk for easy digestion.
Organic Expeller-Pressed Fat Blends
Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.
Lactose
Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).
DHA
At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.
-
Grass-Fed Milk
The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.
Line animation
Organic Expeller-Pressed Fat Blends
Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.
Line animation -
Iron
With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.
Line animation
Lactose
Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).
Line animation -
Organic Whey protein
Our recipes are made with whey protein similar to the ratio in mature breast milk for easy digestion.
Line animation
DHA
At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.
Line animation
We’re the only
mom-founded and led infant formula company in the US.
And damn proud of it. We know feeding is
a journey, because we’ve lived it.
